Learn how to develop a Digital Marketing Strategy and how to develop an Omnichannel Digital Marketing Campaign.
In this course, participants will learn how to set digital marketing objectives and identify contextual keywords relevant to their objectives.
Participants will be guided on how choose keywords, brand drivers and brainstorm on their customer’s path in the selection of products and services.
Participants will then be able determine the customer decision journey and create related omnichannel sales funnels, personas and brand drivers. Participants will learn how to do media placements online on social media and websites to appear in newsfeeds and SERPs.
Participants will learn how to use Social Media, CRM, Email marketing and SEM to get leads and how to manage these leads.