Key Account Management Training Course

In this course, participants will learn how to manage sales conversations with different types of stakeholders in a purchasing or buyer center in large organizations.

Course Information

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Participants will be introduced to the fundamentals of organizational selling skills. This covers elements of the different behavior types and networking required to manage organizational selling.

Participants will be guided on how to create an effective account-based marketing (ABM) campaign to reach and influence key decision makers in a target account.

Course Instructor

Logarajah Thambyrajah Logarajah Thambyrajah Author

Logga is a marketing professional, project management consultant and founder of Kognifi Sdn Bhd. Kognifi is a digital agency and business skills training provider in Kuala Lumpur, started in Jun 2017. Before Kognifi, Logga was the lead project manager for a MCMC 3G small cells project in East Malaysia. And prior to this, Logga was an international marketer with B. Braun Surgical, Dell, Tyco Healthcare and Flextronics. Full details at LinkedIn. Feel free to send a connection request!

What Others Have Said

Course is meet our requirement
By: Tengku Afiq Rabbani Tengku Mohd Anuar

Training was really good and meet our objective

Course is meet our requirement
By: Tengku Afiq Rabbani Tengku Mohd Anuar

Training was really good and meet our objective

Key Account Management meeting
By: Azmi Sumairi

I truly appreciate to Mr Loga for your time you spent helping me in many occasions. Thank you very much for the good course. I enjoyed every minute of your lecture as well as your marvelous sense of humor.

Thank you note by Aida for the training it was excellent
By: Aida Mohd Ariff

it was an excellent training session with jam-packed new lessons which can be applied to our daily work practices in managing KAM accounts. thanks for your sharing your expertise with us!