Key Account Management Training Course
In this course, participants will learn how to manage sales conversations with different types of stakeholders in a purchasing or buyer center in large organizations.
Participants will be introduced to the fundamentals of organizational selling skills. This covers elements of the different behavior types and networking required to manage organizational selling.
Participants will be guided on how to create an effective account-based marketing (ABM) campaign to reach and influence key decision makers in a target account.
Course Instructor
Module 1 · Being a Trusted Advisor
Module 2 · Identifying the Decision Makers
Module 3 · Managing the Purchasing Process
Module 4 · Crafting the ABM Campaign
What Others Have Said
Course is meet our requirement
By: Tengku Afiq Rabbani Tengku Mohd Anuar
Training was really good and meet our objective
Course is meet our requirement
By: Tengku Afiq Rabbani Tengku Mohd Anuar
Training was really good and meet our objective
Key Account Management meeting
By: Azmi Sumairi
I truly appreciate to Mr Loga for your time you spent helping me in many occasions. Thank you very much for the good course. I enjoyed every minute of your lecture as well as your marvelous sense of humor.
Thank you note by Aida for the training it was excellent
By: Aida Mohd Ariff
it was an excellent training session with jam-packed new lessons which can be applied to our daily work practices in managing KAM accounts. thanks for your sharing your expertise with us!